Luxury car maker BWM is starting the leasing of its range of cars for specified time. This would ensure the increased sales by making it make more affordable to the aspirants who want to drive luxury cars but don’t want to do outright purchase.
The carmaker intends to buy back after the predefined period and sell it through its used car channel. The cars would be covered under warranty period during the resale.
The model is well proven in western world where the car markers and the car renting companies like Hertz, Rent-a-CAR offer the new fleet to the organizations and buy back to be sold as used cars.
BMW that has just overtaken Mercedes in sales is expected to further strengthen its market share.
Wednesday, February 3, 2010
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