TATA introducing Divo - Intercity luxury buses for India

TATA motors, the largest CV maker of India has decided to add competition to Volvo and Mercedes in luxury intercity bus segment. TATA that owns Hispano Carrocera, the Spanish bus body building and bus maker is launching its luxury intercity model Divo by 1^st quarter of 2011.

TATA took 100% control of Hispano in 2009 by acquiring balance 79% of remaining  stake making it 100% subsidiary called TATA hispano. TATA already has popular Globus model running on Indian roads with body built by hispano in Goa, India.

The Intercity luxury bus market is growing significantly with private and government owned corporations investing heavily in acquiring the fleets. Presently Volvo, the Swedish automotive major controls over 50% share in the segment followed by Mercedes. TATA, planning to price the Divo at around 10% less than the global brands and giving same luxury thinks it would position well in this segment.  

Picture - TATA hispano