All the OEMs are really terming these launches as make or break for their mid term plans. This segment has already having the Maruti Suzuki Swift, the Swift Dzire, Hundai i20, Tata Indica Vista and Fiat Grande Punto.
Chevy Beat which presently is in the forefront that was launched a day before the inauguration of AutoExpo has already created a buzz with 10000 bookings in a months time.
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Ford Figo, again a make or break story for Ford is expected to be launched by end of February from its Chennai plant.
Etios, the Toyota’s entry in this segment is expected to be launched by the end of this year. Toyota presently has about 3% market share in Indian market with MUV, Innova being the biggest contributor, Corolla Atlis, Camry and Fortuner, the hybrid Prius. The Etios is going to be launched in both Hatchback and Sedan variants
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