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Sunday, February 14, 2010

The new Indian emission standard taking its first toll

The new emission standards to meet the Bharat IV (EURO IV) standards from April 1st is taking its first toll in the form of Maruti suzuki India’s most popular version Martui 800 going to be taken out from the market in 13 cities.

From April 1st, Bharat IV standard fuel us going to be used in 13 cities across India that includes, Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad, Pune, Surat, Kanpur and Agra. Bharat III will be implemented across India for gasoline and diesel operated vehicles.

The new norms would put pressure on the OEMs to upgrade their present models in the above mentioned cities that would add pressure on the margins.

With the development Martui Suzuki has decided not to upgrade its first ever model to hit Indian roads, the Maruti 800. Maruti 800 was the highest selling cars that comes below Rs 2.7Lakhs until the new Zen and now the Alto.

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