Legendary investor Warren Buffet’s Berkshire Hathaway is making its entry in to India through Auto insurance. Buffet who’s investment philosophy has been to remain within circle of competence is highly successful through its Insurance and reinsurance business.
Gecko the lizard, hallmark of Geico Insurance in US reminds me of my stint with Auto Insurance in US. When Gecko started popping up on TV and urging to check how much you could save on the car insurance through Geico, I cold not escape the temptation like any car owner. True to its claim, the quote was surprisingly lower to be believed. Called the customer service to make sure and remained with it for about 3 years. The first time talked to agent was to verify and then on it was purely an online business.
Geico, is one of the poster boys of BH’s portfolio now.
Berkshire Hathaway has put its foot on Indian market through online Insurance distribution model at berkshireinsurance (dot) com. It has no significant content presently and would be launched on 25th March by the man himself who is touring India (first visit) on his philanthropy drive.
Presently in India the FDI for insurance is 26% , which BH feels a lot smaller by it's standards to invest as they believe the amount of efforts required for 26% is same as 50% or 60%. So may be that is the reason for them to be an agency than an insurance company themselves yet.
But I am sure it is the space to watch for millions of auto insurers in India .