Toyota’s plan to gear up to meet demand in India

Toyota Kirloskar Motors in India indicated its plan to enter in to engine manufacturing and R&D facility in India soon. The much anticipated Etios that is modeled to suit to Indian conditions is expected to hit the roads in Early 2011. When it was displayed at Delhi Auto expo early this year it was announced to be launched by end of this year. It is Toyota attempt to capture the popular segment which is dominated by Maruti Swift and Hundai i10, i20 with price range of 4.5 lakh to 6 lakh. The Etios would have both hatchback and sedan versions in 1.2 and 1.5 ltr Petrol version.

Presently Toyota has Corolla Altis, Camry, Fortuner and its most popular MPV Innova models in India. A special edition of Innova was launched last week to commemorate the launch of Innova 5 years ago. Innova has over 30% market share in MPV segment and market leader.